Microsoft’s broadcasting service, Mixer, has just acquired livestreaming star Tyler “Ninja” Blevins to its platform earlier this week. Ninja made the decision to leave Twitch and knows his audience is ready to follow him to Microsoft.
Seeing as Mixer’s downloads have doubled on the mobile app stores, that sounds like a good move to us. “Mixer jumped from No. 747 among all apps on the U.S. App Store on Wednesday to No. 13 yesterday following Ninja’s announcement,” Sensor Tower mobile insights boss Randy Nelson said. “It is currently No. 3 among all apps on the store and No. 1 among all non-game apps.”
“We estimate that the app was installed by 26,000 new users yesterday worldwide across the App Store and Google Play,” said Nelson. “This was an increase of 86% versus the previous day’s 14,000 new installs and plus 100% week-over-week from 13,000 on Thursday, July 26.”
Those numbers were all before Ninja had streamed even a second of gameplay on Mixer. His first livestream has begun on Mixer.tv/ninja. This first stream has attracted more than 70,000 viewers, which is in line with his standard audience size on Twitch. As of this writing, his livestream is sitting at a cool 90,471 watches while playing Fortnite.